About Softtek Blogs
Analysis and insights regarding the IT outsourcing industry & technology perspectives. Contributors of this blog include journalists of Nearshore Americas and of Softtek. The views expressed in the content by Nearshore Americas, or any other author, do not necessarily reflect the position of Softtek.
With over 20 years of experience working for IT solution providers, Alex Camino has led Marketing and Communications for Softtek since May 2006. In this role, he is responsible for managing corporate communications across the U.S., Latin America, Europe and Asia. His team articulates value proposition and positioning strategies for the global ITO market.
Karen Liedl currently serves as Softtek’s global marketing communications manager where she is responsible for overseeing several strategic initiatives, including website content, online activities, and global internal PR alignment. Her passion for Latin American culture stems from living and working in Monterrey, Mexico, and an educational background in the Spanish language. She holds bachelor’s degrees in Mass Communication and Journalism and Spanish, and completed a Master of Business Communication from her home base in Minneapolis, MN.
Federico Ferreres has been Softtek's Competitive Intelligence Manager since 2007. His responsibilities include managing analyst relations, researching trends and market shifts in IT services industry, as well as providing consultancy services to drive Softtek's next generation offerings.
Prior to joining Softtek, Federico served as a senior analyst at Select, a leading Mexican-born analyst boutique firm specialized in technology-related markets. Previous to that, he was a business consultant in Argentina's OJF & Asociados, a macroeconomic advisory firm since 1992.
Fernando Labastida is a content marketer and has been in various high tech sales and marketing roles for more than 20 years. He is currently in charge of Softtek's offering marketing for the US & Canada.
Fernando has spoken on technology marketing at the South by Southwest Latinos in Tech program in Austin, TX, the Congreso Internacional Emprendor in El Salvador, Product Camp Austin, and he was a moderator on a panel about Startups in Mexico at South by Southwest Interactive, among others.
He is author of book, “Nearshore Marketing, the complete guide for nearshore outsourcers to enter the U.S. market”.
Since joining Softtek in 1999, Rodrigo has served in different roles aiming to improve project delivery based on industry best practices and agile models. When he is not working as a Business Relationship Managers in the Hospitality vertical or doing the dishes at home, he blogs about technology, China and how technology is changing our concept of privacy. He holds a BS in Computer Science and an MBA from the Tecnológico de Monterrey, and currently lives in Miami with his wife and daughter.
As Head of Industrial Internet for Softtek USA & Canada, "Dago" works with Global Fortune 1000 customers in the US, EMEA, Latin America and Asia to maximize value from technology investments in order to unleash innovation and enable competitive advantage. He is a member of Georgia’s Technology Community.