Game companies have created memorable franchises in recent years that have delighted players and enriched our culture. Whatever adventures players experience, developers and publishers depend on gaming services platforms to ensure engagement and profitability. This article defines gaming service platforms and explains why they’re an important contributor to an engaging player experience.
A gaming services platform allows publishers to offer a curated library of games directly to players.
Recent growth in the diversity and power of gaming devices have been matched by the availability of compatible hardware and software-based gaming services platforms. These hardware-based platforms support Sony’s PlayStation, Microsoft’s Xbox, Nintendo’s Switch/3DS, Valve Steam’s Deck, and Meta’s Quest game consoles. Software-based platforms have also evolved to include Facebook Gaming, Epic Game Store, EA Origin, EA Access, Apple Arcade, Blizzard’s Battle.net, Ubisoft Connect, YouTube Gaming, Meta Quest for VR/AR, and mobile device platforms (Apple’s App Store and Google’s Play Store). Players certainly have many choices.
For players, gaming services platforms perform functions different from game servers. Generally:
Note that certain functions may be shared differently between gaming services platforms and game servers based on architecture.
The gaming services platforms supporting these device and content ecosystems have continued to evolve to be significant drivers of player engagement and retention.
Game companies can build on the success of video streaming companies with their user interfaces (UIs) through soliciting and logging player preferences upon setup, then updating these preferences based on subsequent player decisions. This approach gives game companies opportunities to suggest games and in-game items that users may enjoy by using AI to elevate recommendations and predictions. Other best practices include easy navigation with search, personalized game release and review news, COPPA child and parental control protections, and secure web pages to manage the entry of personally identifiable information (PII) and payment information.
Several multichannel marketing hub providers, such as Adobe, Oracle, Salesforce, Optimove, and Acquia offer AI-enabled web content management suites that can assist with personalizing and presenting web content to players. The gaming services platform account UI is one of the best opportunities game platform companies can use to identify player preferences and present personalized experiences.
Publishers offer a diverse selection of gaming services packages based on player needs, demographics, game devices, and price points. They are distinguished by one or more of the following features:
Innovation in gaming services platform segmentation and experimentation benefits consumers with robust content choices and flexible pricing.
Gaming services platforms enable a number of player-facing benefits, including:
Gaming services platforms also offer the following benefits to game developers and publishers:
Gaming services platforms supply a crucial role in enabling engaging player experiences and driving the monetization of game content. Their continued advancements in data-driven capabilities in the coming years will benefit all participants in the video games ecosystem and support profitable opportunities in entertainment.
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