The entire planet was affected by the advance of coronavirus during the first few months of the year. This birthed an unprecedented acceleration of internet sales to the extent that experts say it grew in a few months what it should have in two years.
With social distancing continuing in many counties, consumers continue to buy more online and will feel comfortable doing so after the pandemic due to the conveniences of payment methods, delivery times, price choice, among other factors.
In fact, market analysts say that the eCommerce industry will be the main beneficiary of the coronavirus pandemic.
But for retail to take advantage of this trend, it must consider a series of additional phenomena, or else competitors may gain the upper hand. One key is:
Consequently, retail must have a website optimized for mobile use, making it easy to navigate and offering a user-friendly experience throughout the process, including details related to the shopping cart and payment methods.
It’s interesting to note that instead of using voice search for the process of searching what to buy, users turn to it once they have already made their decision.
Faced with this, there is a great opportunity for brands to start polishing their presence on social networks, especially since they are sites on which people spend several hours per day.
Social networks act as channels of inspiration and allow retail to be discovered, and brands need to take a shopping-centric approach to their social media strategy.
Without a doubt, AI tools— from automated marketing platforms capable of generating timely offers to chatbots that respond to customer inquiries instantly—are essential for retailers looking to offer the most appropriate AI-optimized prices and discounts to customers. In the same way, these algorithms are used to forecast demand.
As retail invests in improving areas such as customer service, the role of AI will strengthen in the coming years because of its ability to understand customer reactions to the product or service purchased. This will play an important role in figuring out how these businesses can improve the customer experience.
With the advancement of technology and changes in consumer behavior, Retail must closely follow trends and adopt digital solutions to take full advantage of the acceleration of eCommerce that will continue during the second half of the year. By appealing to digital solutions from experts, it's possible to optimize existing operations, reduce costs, simplify processes and enable new digital revenue streams, always offering the best service to customers.