Blanca Treviño is currently President and CEO of Softtek. Under her leadership, Softtek has become the leading information technology services company in Latin America. As President, Blanca has positioned Softtek as a key part of Mexico, opening its doors to the United States as a provider of IT services. This shaped what is known today as Nearshore, Softtek’s trademarked delivery model, and a term widely used in the industry to define outsourcing services provided by countries within close proximity.