Karen Liedl
This week, Riviera Maya is hosting the 10th World Economic Forum (WEF) on Latin America 2015. The meeting gathers more than 700 business leaders to discuss Latam’s long-term economic growth and social development. On May 7, Softtek President & CEO Blanca Treviño will accompany prominent business leaders from DuPont Mexico, Nissan Motor Company, SKIDATA, among others, in a panel entitled “Doing 
Business in Latin America.” The discussion will highlight how global businesses deliver results that enhance the local economy and society.
“Over the last 30 years we’ve accompanied many organizations with their expanding operations into and from Latin America,” said Treviño. “We’ve seen Latam evolve and produce enormous returns for companies coming from North America, Europe and Asia. At the same time, big and successful global corporations are emerging from the region.”
Over 700 participants from over 45 countries, including 500 business leaders, and 65 government leaders, heads of international and regional organizations, and other public figures will attend this year’s WEF on Latin America. Key participants include Enrique Peña Nieto, President of Mexico; Juan Manuel Santos, President of Colombia; Juan Orlando Hernández, President of Honduras; Otto Pérez Molina, President of Guatemala; Michel Joseph Martelly, President of Haiti, among others. Co-Chairs of the World Economic on Latin America include Carlos Brito, Chief Executive Officer, Anheuser-Busch InBev, USA; Carlos Slim Domit, Chairman, América Movil, Mexico; Angelica Fuentes, President of Angelica Fuentes Foundation, Mexico; Eduardo Leite, Chairman of the Executive Committee, Baker & McKenzie, USA; Ignacio Sánchez-Galán, Chairman and Chief Executive Officer, Iberdrola, Spain; and Joseph E. Stiglitz, Professor, School of International and Public Affairs, Columbia University, USA.
In 2012, Treviño served as a member of the World Economic Forum’s B20 Task Force on ICT and Innovation. She has been recognized by Forbes’ “50 Most Powerful Women in Mexico”; was the first woman inducted into the IAOP Outsourcing Hall of Fame; named global leader and entrepreneur by Endeavor; Top 25 Businesswomen by The Latin Business Chronicle; Rising Star on Fortune’s list of the 50 Most Powerful Women; and received Steve® Award for Women in Business. She is an active board member for Walmart Mexico, Goldcorp, ITESM and the U.S.-Mexico Foundation.
On May 16, 2015, Blanca will lead a keynote presentation on "Opportunities amidst disadvantage" at TIEcon 2015, the world's largest entrepreneurship conference, in Santa Clara, California.
