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Softtek Blog

Mobile Apps will accelerate digital transformation

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Author Softtek
Published on:
Sep 2, 2019
Reading time:
Sep 2019
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A workplace that has been immersed in a Digital Transformation requires mobility at all levels. From Omnicanal support for end customers to real-time information exchange, every business process requires mobility of some degree.

Mobility is not only about carrying mobile devices and working from anywhere, at any time, but is part of the business strategy at all levels. A business strategy aims to increase workplace productivity, employee satisfaction and thus help companies achieve their long-term goals.

Therefore, workplace mobility promotes better collaboration and communication, promises flexible operations, reduces potential workforce problems, and nurtures revenue growth potential.

According to the latest research, 53% of companies believe that custom mobile applications can improve business processes and increase productivity in the workplace, while providing a higher level of employee satisfaction.

Mobile Apps will accelerate digital transformation

Employee mobility and productivity on the same path

Mobility accelerates the process of digital transformation in a company. Although there are many use cases and scenarios associated with enterprise mobility, the greatest advantage of following the mobility route is the empowerment of employees.

In addition to this, there are many other benefits associated with mobility in the workplace. These include:

  • Improve employee satisfaction

Enterprise mobile applications in the workplace versus more conventional technologies have the ability to involve a larger portion of the workforce. Mobility is the future of humanity, when a company adopts a mobile approach, it allows employees to work more efficiently.

Workers are accustomed to mobile applications in their personal lives so when they have the opportunity to complete their professional tasks with the help of a mobile application, they feel more comfortable. This improves their overall levels of satisfaction. Mobile applications are more responsive and intuitive, improving employees’ work experience.

In addition, these applications are more responsive by nature and employees do not have to type in the website address and/or shuffle between windows. In addition, its intuitive user interface automates multiple redundant tasks, preventing the employee from experiencing a bad user experience.

  • More flexible schedules

The latest studies show that 83% of companies consider that a flexible labour policy improves productivity in the workplace. In fact, many believe that flexibility is a catalyst for promoting efficiency.

With the help of mobility-based processes and approaches, employees can work from anywhere in real time. They can communicate with team members, access critical business data, collaborate with external stakeholders, without worrying about where they are.

This gives them space to take care of personal commitments without missing anything important. They can schedule their lives without getting caught up in the problem of mandatory office attendance.

In a way, mobility is solving the most important office problems of all time: the sedentary lifestyle and the imbalance between work and personal life.

  • Promises uninterrupted connectivity and collaboration

When the organization invests in enterprise mobile application development, it gives employees the opportunity to stay connected 24 hours a day. Mobility solutions allow teams and management to be on the same page in real time, promoting interdepartmental collaboration.

Not only does this lead to better utilization of resources, it also affects the entire value chain of the business process. Knowledge sharing improves among employees; teams are always informed about project objectives. Not only that, mobility also increases the process of continuous learning and development due to real-time analysis and connectivity with end users, i.e. employees.

  • Improvement of intra-organizational communications

Mobility can establish a better connection between employee management. Decision-makers can effectively communicate their vision to their employees. With the help of mobile applications, managers can send important alerts or follow-ups without having to write a single line of email.

The promise of real-time communication through applications improves communication as employees are more connected to mobile devices. Applications can be used to gather feedback from across the enterprise or streamline cross-departmental communications that impact overall efficiency and productivity.

Strategies for the adoption of a mobility-based approach

The multiple benefits of a mobility-based approach are evident. However, for positive results, it is essential that organizations motivate employees to adopt this new strategy in their workplace.

Like any change, workers may be reluctant to adopt a new approach driven by mobile devices. Probably because people are wary of leaving their comfort zones. However, it is important that companies know how to look beyond these initial reluctances, and show their employees the benefits.

If the goal is really to implement new technologies that improve the mobility of companies, it is important to adopt some fail-safe strategies:

  • Promote useful mobile applications within the enterprise through a proactive approach.
  • Value all the safety of workers against possible cyber attacks.
  • Promote the BYOD culture among employees, taking measures to ensure a seamless and comfortable integration.
  • Acquisition or creation of specific mobile applications that improve the efficiency of business processes.
  • Training of employees on the benefits that will be obtained with the adoption of mobility.

There is life beyond mobile applications

Until now, there has been talk of the benefits offered by mobile applications to improve the efficiency of companies. But in this race to achieve complete digital transformation, they are not the only technologies to consider.

That’s why 89% of companies plan to adopt (or have already adopted) a ‘Digital-First’ business strategy in a multitude of sectors, such as service industries, financial services, healthcare, education, the technology market, manufacturing or retail.
Mobile Apps will accelerate digital transformation-2
Generally speaking, organizations will always have the same ultimate goal for digital integration: to improve efficiency throughout the business. For example, by 2022, a third of organizations will adopt the use of Augmented and Virtual Reality to improve the experiences of both workers and consumers.

In addition, it is expected that, by the same year, 70% of organizations will have transformed their communication channel with conversation and narrative technologies that will allow them to provide personalized and prescriptive information to their customers.

Large companies in the technology sector have already begun the path of digital transformation, not only within their own organizations, but also helping other companies in different industries to successfully develop intelligent strategies that combine the three fundamental pillars (people, data and processes) and implement technology solutions to provide greater customer participation, optimized operations, better trained teams and differentiated offerings.

Conclusions

Investing in the adoption of new digital transformation strategies including the development of mobile applications is the best way to foster the adoption of mobility in the workplace in the long term.

As companies often have hundreds of processes and requirements, it is important to be careful when choosing a mobile application development company. A company with proven experience in implementing mobility in an enterprise might be the right choice.

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