If you follow the tech market, you’ve noticed the conversation has shifted. Until last year, the question was "what can Artificial Intelligence do?". Now, in 2026, the question that truly matters to business leaders is: "where is AI generating real value on my balance sheet?".
We are no longer in the phase of curious experimentation. We have entered the era of Actionable Intelligence.
Global consulting firms like Gartner and McKinsey indicate we are living through a tectonic shift. AI has evolved beyond smart chatbots to become "agentic" and physical. This means systems that don't just answer questions but make decisions, execute complex tasks, and even interact with the physical world of factories and supply chains.
But how do we translate these futuristic forecasts into your company's reality today? This is where Softtek's vision stands out. We don't just sell technology; we deliver process transformation.
The Era of AI Agents and "Physical AI"
One of the biggest trends for this cycle is the rise of AI Agents. Unlike traditional generative AI, which waits for your command, agents have the autonomy to pursue goals. Imagine a system that not only alerts you that inventory is low but analyzes demand forecasts, quotes prices with suppliers, and suggests the optimal purchase order for your approval.
Additionally, we see the arrival of Physical AI. On the factory floor, the convergence of IT (Information Technology) and OT (Operational Technology) is allowing robots and sensors to make real-time decisions to prevent line stoppages and optimize energy consumption.
How Softtek Turns Trends into Competitive Advantage
At Softtek, we anticipated these movements through platforms that are already in operation with major global clients. Our approach to AI for Business Transformation is built on three practical pillars.
1. Intelligent Automation with FRIDA: Our FRIDA (Framework for Intelligent Digital Automation) platform is the embodiment of agentic AI. It doesn't just automate repetitive tasks; it introduces a cognitive layer to your processes. FRIDA can "read" unstructured documents, interpret intent in support calls, and orchestrate complex workflows that previously relied on constant human intervention. This frees your team to focus on strategy and innovation while AI handles execution with precision and scale.
2. Industrial Efficiency with blauLabs: For the industrial sector, transformation happens in the physical world. Our blauLabs solution uses AI and IoT to monitor and optimize the use of utilities and industrial assets. By analyzing sensor data in real-time, the system identifies patterns of energy waste or signs of imminent failure in critical equipment. This is sustainability and operational efficiency driven by data, not just intuition.
3. Governance and Ethics: The Certification Differentiator We know that with great power comes great responsibility. Implementing AI requires trust. That’s why we are proud to be pioneers in Latin America to achieve the ISO 42001 certification, the global standard for Artificial Intelligence management systems. This ensures our projects are not only technically advanced but also ethical, secure, and auditable. When you work with Softtek, you have the security of a partner who treats AI governance with the seriousness your business demands.
The Next Step:
Technology is not the final destination, but the vehicle to get there. Whether modernizing legacy systems to converse with new AIs or implementing autonomous agents in your operation, the goal is always the same: to make your business more agile, efficient, and ready for the future.
2026 promises to be a challenging and exciting year. If you want to go beyond the basics and use AI to transform the structure of your business, let’s talk.
Learn more about how Softtek is helping companies turn AI into tangible business transformation at softtek.com/ai-platform-it-services.
Haldnei Hacker Figueiredo
